Techniques for populating a content stream on a mobile device

ABSTRACT

Techniques for populating a content stream of a mobile application are described. A content request for content to be presented in a personalized activity or content stream of a member of a social networking service is communicated from a mobile computing device to a content server. The content request includes a member identifier, location information indicating the current location of the member, and/or an activity status identifier indicating an inferred physical activity state of the member. Using the information received with the content request, a content selection and relevance module will process the request and provide contextually relevant content for presentation in the member&#39;s activity or content stream, at the mobile device.

RELATED APPLICATION

The present application is a continuation of U.S. patent applicationSer. No. ______, filed on even date herewith.

TECHNICAL FIELD

The present application generally relates to content streams andassociated content relevance and selection algorithms. Morespecifically, the present application describes various techniques bywhich content items are selected for presentation in a content stream ofa software application residing and executing on a mobile computingdevice.

BACKGROUND

Many network- and/or web-based applications and services that arecurrently in use, or in development, have a social aspect. For example,users of these applications are encouraged to establish connections withother users, or follow other users, for the purpose of forming virtualcommunities, forums, groups and/or teams via which the users cancollaborate, interact with one another and exchange information.Similarly, users of these applications may be encouraged to followcertain content sources, or subscribe to receive information relating tocertain companies, people, topics, web pages, and so forth. With manyapplications and/or services that have a social aspect, one of theprimary content delivery mechanisms is a component that is frequentlyreferred to as a “feed” or “stream.” For purposes of the presentapplication, the terms “feed” and “stream” are meant to be synonymouswith a variety of other names by which skilled artisans frequently referto a feed or stream, including such terms as, activity stream, activityfeed, content stream, content feed, update stream, update feed, and newsfeed, among others.

Generally, a feed or stream consists of a list of content items thathave been selected for presentation to a particular person (e.g., a useror member of a computer- or web-based service) in a user interface of asoftware application. Typically, the content items that are presented toa particular user in his or her feed or stream are selected specificallyfor that particular user, for example, based on the content items havinga relationship or association with some entity (e.g., person, company,topic, web page, etc.) with which the user is also related orassociated. In many instances, the volume of content items available forpresentation to any one user far exceeds the amount that user canpractically view and consume. Accordingly, many applications and/orservices have some algorithmic means for determining what specificcontent items are to be presented to any particular user in that user'sfeed or stream.

For instance, the content items that are presented in a particularuser's feed may be selected, for example, using a content relevance orselection algorithm, based on the content items having a relationship tosome entity with which the user is also associated or related. In thecontext of a social network service, for example, many of the contentitems that appear in a particular user's feed or stream are contentitems (e.g., individual messages or postings) that have been generated,posted or published by other members of the social network service withwhom the particular user is connected or following. Of course, otherfactors may also be used in various content relevance or selectionalgorithms for purposes of selecting and ordering content items topresent to a user, to include such factors as: the time that a contentitem was initially posted, published or shared; and, the popularity of acontent item as determined by the amount and timing of socialinteractions (e.g., comments, likes, shares, selections, etc.) that acontent item has received. Although content relevance and selectionalgorithms generally improve the overall user experience by presentingto users content items that are predicted to be of interest to the user,in many instances the content relevance and selection algorithms leavemuch to be desired.

When viewing a feed or stream within an application executing on amobile computing device, a user frequently must wait while the mobilecomputing device requests, receives and renders the content items in thefeed presented on the display of the mobile computing device. Forexample, one conventional way users invoke a request for content itemspresented in a stream or feed is by performing what is commonly referredto as a pull-to-refresh gesture. As illustrated in FIG. 1, a contentstream with various “stale” content items is shown. By simply making apull-down gesture on the touch screen display of the computing device(as shown with reference number 10-A), a user can invoke a request torefresh the content items presented in the content stream. Accordingly,upon completion of the pull-to-refresh gesture (reference 10-B), arequest is communicated from the mobile computing device to a server,where the request is processed, and content items are selected. Inprocessing the request, the server will identify and select the mostrelevant content items, order those content items, and then communicatethose content items over a network to the mobile computing device wherethe content items are ultimately rendered for presentation to the user.Depending on various factors, for example, such as the availability,bandwidth and latency of a wireless communications network over whichthe mobile computing device is communicating, the perceived delay (andthus frustration, e.g., 10-C) experienced by the viewing user may besignificant.

BRIEF DESCRIPTION OF THE DRAWINGS

Some embodiments are illustrated by way of example and not limitation inthe figures of the accompanying drawings in which:

FIG. 1 is a diagram showing a mobile computing device via which a userperforms a conventional pull-to-refresh gesture to request and receivecontent items for presentation in a content stream;

FIG. 2 is a network diagram depicting a server system that includes acontent selection and relevance module for selecting, ranking andordering content items, in response to the server system receiving acontent request from a mobile computing device, consistent with someembodiments of the present invention;

FIG. 3 is a functional block diagram depicting some of the functionalmodules of a mobile computing device, consistent with some embodimentsof the invention;

FIG. 4 is a flow diagram illustrating example method operationsperformed by a mobile computing device when analyzing a variety of inputdata signals to establish some predefined conditions, that, whensatisfied, will automatically cause a mobile application to communicatea content request to a content server, consistent with some embodimentsof the invention;

FIG. 5 is a flow diagram illustrating example method operationsperformed by a mobile computing device, where the method is forautomatically communicating a content request to a content server upondetecting that some predefined conditions involving at least theinferred activity state of a user are satisfied, consistent with someembodiments of the invention;

FIG. 6 is a flow diagram illustrating the method operations performed bya content server when processing a content request that includesinformation identifying a user's current location and/or informationidentifying a user's current activity state, consistent with someembodiments of the invention;

FIG. 7 is a block diagram of a mobile computing device within whichinstructions for causing some of the methodologies described herein maybe executed; and

FIG. 8 is a block diagram of a machine in the example form of a servercomputer system within which instructions for causing the machine toperform some of the methodologies discussed herein may be executed.

DETAILED DESCRIPTION

The present disclosure describes methods, systems and computer programproducts for populating a content stream or content feed with currentand relevant content items, on a mobile computing device. In thefollowing description, for purposes of explanation, numerous specificdetails are set forth in order to provide an understanding of variousembodiments of the inventive subject matter. It will be evident,however, to those skilled in the art that embodiments may be implementedwithout each and every specific detail set forth herein. Further, toavoid obscuring the inventive concepts in unnecessary detail, well-knowninstruction instances, protocols, structures, and techniques that arenot germane for purposes of conveying an understanding of the inventivesubject matter have not been presented in detail.

Consistent with some embodiments, a mobile application residing andexecuting on a mobile computing device, such as a mobile phone or tabletcomputer, includes a content delivery and presentation mechanismreferred to herein as a content stream. In general, the content streampresents content items that are received from a content server, afterthose content items have been selected specifically for the user by thecontent server. In order to eliminate frustrating delays encounteredwhen a user is waiting for content items to be received from the serverand rendered on the display in response to the user initiating a manualcontent request (as illustrated in FIG. 1), the mobile applicationincludes logic for predicting when a user is most likely to access thecontent stream for viewing. Accordingly, with some embodiments, acontent request is automatically communicated from the mobile computingdevice to the content server when certain predefined conditions aresatisfied. This allows the mobile application to pre-fetch relevant andtimely content items that are to be presented in the content stream,prior to the user taking any action to actually view the content stream.

For example, the mobile application may analyze a variety of datasignals to identify patterns that can be used to predict a set ofconditions that are most likely to occur immediately before a user viewshis or her personalized content stream. With some embodiments, the datasignals that are analyzed and upon which the predefined conditions areestablished include at least temporal information, location information,and information concerning the activity state of a user. For instance, auser may tend to initiate a manual content request or view his or herpersonalized content stream at a particular time of the day, or day ofthe week. Similarly, a user may tend to initiate a manual contentrequest or view his or her personalized content stream from a particularlocation (e.g., his or her office, a coffee shop, etc.). Additionally, auser may tend to initiate a manual content request or view his or herpersonalized content stream while in a particular activity state (e.g.,walking, running, sitting, standing, driving or riding in a vehicle,etc.), or after having exhibited a particular pattern of activity states(e.g., walking for ten minutes, and then sitting still for two minutes).Accordingly, by analyzing these various data signals in connection witha user's activity, the mobile application can detect patterns in auser's behavior and establish some predefined conditions, that, whensatisfied, will cause the mobile application to automatically (i.e.,without explicit user interaction) communicate a content request to acontent server. As such, the mobile application will receive relevantand timely content items from the content server. Thus, when the useropens the mobile application to view the content stream, thepre-fetched, relevant and timely content items can be immediatelypresented, and the user does not experience any delays associated withretrieving content items in response to a manual, user-initiated contentrequest.

Many of the data signals used in establishing the predefined conditionsfor automatically requesting content for the content stream are derivedor generated by sensors of the mobile computing device, or sensors inthe immediate environment of the mobile computing device. For example,the location of the mobile computing device may be derived via anon-board global positioning system (GPS) component, with WiFi® (or otherradio signal) triangulation using a WiFi radio transceiver, or byreceiving a signal (e.g., a Bluetooth® Low Energy (BLE)) broadcast froma device in the environment of the mobile computing device, such as thecase might be with an indoor positioning system, such as iBeacons or asimilar technology. Similarly, a user's activity state may be inferredby analyzing data signals derived or generated by sensors of the user'smobile computing device. For instance, by analyzing information derivedfrom or generated by an accelerometer, gyroscope, and/or compass, theuser's physical activity state (e.g., walking, running, sitting,standing, driving or riding in a vehicle, etc.) can be inferred, basedon the motion and orientation, etc., of the mobile computing device.With some embodiments, one or more network-connected sensors maycommunicate information to the mobile computing device. For example, auser may wear an activity or fitness tracker device, which communicatesactivity data to the mobile computing device. Accordingly, informationsuch as a person's heart rate, or steps per minute, or similarinformation may be used to infer an activity state of the user. Withsome embodiments, the location information may also be considered wheninferring the user's activity state.

Consistent with another aspect of the inventive subject matter, a mobileapplication that provides a content stream on a mobile computing deviceincludes with a content request that is communicated to a content serverinformation identifying the current location of the mobile computingdevice and/or information identifying a user's inferred activity state.Accordingly, when the content server receives a content request from amobile computing device, and the request includes such information, thecontent server can use the received information to select content itemsthat may be relevant, particularly in the context of the user's currentlocation and/or current activity state. Various embodiments of theinventive subject matter presented herein provide the aforementionedfeatures and advantages, as well as other features and advantages, whichwill be readily apparent from the following description of the variousfigures.

FIG. 2 is a network diagram depicting a server system (e.g., socialnetworking system 12) that includes a content server (stream) module 14having a content selection and relevance module 16 for selecting,ranking and ordering content items, in response to the server system 12receiving a content request from a mobile computing device 30,consistent with some embodiments of the present invention. As describedin greater detail below, the content server module 14 receives contentrequests from mobile computing devices, such as that with referencenumber 30 in FIG. 2. In addition to a member identifier that uniquelyidentifies the member of the social networking service, the contentrequest may include location information identifying a member's currentlocation, and/or an activity identifier identifying a member's currentactivity state. Accordingly, the content selection and relevance module16 can select content items from the content stream database 28 tocommunicate back to the mobile computing device 30 for presentation inthe member's personalized content stream, based at least in part on thelocation information and/or activity identifier received with thecontent request.

As shown in FIG. 2, the social networking system 12 is generally basedon a three-tiered architecture, consisting of a front-end layer,application logic layer, and data layer. As is understood by skilledartisans in the relevant computer and Internet-related arts, each moduleor engine shown in FIG. 2 represents a set of executable softwareinstructions and the corresponding hardware (e.g., memory and processor)for executing the instructions. To avoid obscuring the inventive subjectmatter with unnecessary detail, various functional modules and enginesthat are not germane to conveying an understanding of the inventivesubject matter have been omitted from FIG. 2. However, a skilled artisanwill readily recognize that various additional functional modules andengines may be used with a social networking system, such as thatillustrated in FIG. 2, to facilitate additional functionality that isnot specifically described herein. Furthermore, the various functionalmodules and engines depicted in FIG. 2 may reside on a single servercomputer, or may be distributed across several server computers invarious arrangements. Moreover, although depicted in FIG. 2 as athree-tiered architecture, the inventive subject matter is by no meanslimited to such an architecture.

As shown in FIG. 2, the front end layer consists of a user interfacemodule (e.g., a web server) 18, which receives requests from variousclient-computing devices including one or more mobile computing devices30, and communicates appropriate responses to the requesting clientcomputing devices. For example, the user interface module(s) 18 mayreceive requests in the form of Hypertext Transport Protocol (HTTP)requests, or other web-based, application programming interface (API)requests. The client devices may be executing conventional web browserapplications, or applications that have been developed for a specificplatform to include any of a wide variety of mobile computing devicesand mobile-specific operating systems.

As shown in FIG. 2, the data layer includes several databases, includinga database 22 for storing data for various entities of the social graph,including member profiles, company profiles, educational institutionprofiles, as well as information concerning various online or offlinegroups. Of course, with various alternative embodiments, any number ofother entities might be included in the social graph, and as such,various other databases may be used to store data corresponding withother entities.

Consistent with some embodiments, when a person initially registers tobecome a member of the social networking service, the person will beprompted to provide some personal information, such as his or her name,age (e.g., birth date), gender, interests, contact information, hometown, address, the names of the member's spouse and/or family members,educational background (e.g., schools, majors, etc.), current job title,job description, industry, employment history, skills, professionalorganizations, interests, and so on. This information is stored, forexample, as profile data in the database with reference number 22.

Once registered, a member may invite other members, or be invited byother members, to connect via the social networking service. A“connection” may require a bi-lateral agreement by the members, suchthat both members acknowledge the establishment of the connection.Similarly, with some embodiments, a member may elect to “follow” anothermember. In contrast to establishing a connection, the concept of“following” another member typically is a unilateral operation, and atleast with some embodiments, does not require acknowledgement orapproval by the member that is being followed. When one member connectswith or follows another member, the member who is connected to orfollowing the other member may receive messages or updates (e.g.,content items) in his or her personalized content stream about variousactivities undertaken by the other member. More specifically, themessages or updates presented in the content stream may be authoredand/or published or shared by the other member, or may be automaticallygenerated based on some activity or event involving the other member. Inaddition to following another member, a member may elect to follow acompany, a topic, a conversation, a web page, or some other entity orobject, which may or may not be included in the social graph maintainedby the social networking system. With some embodiments, because thecontent selection algorithm selects content relating to or associatedwith the particular entities that a member is connected with or isfollowing, as a member connects with and/or follows other entities, theuniverse of available content items for presentation to the member inhis or her content stream increases.

As members interact with various applications, content, and userinterfaces of the social networking system 12, information relating tothe member's activity and behavior may be stored in a database, such asthe database with reference number 26. Accordingly, the contentselection and relevance module 16 may select and rank content items forpresentation in a member's content stream based at least in part on amember's past activity, as stored in the database with reference number26. More specifically, one or more content recommendation algorithms mayutilize information about a member's activity to identify specific typesof content, or event specific content items, for presentation to themember. For example, if a member's activity and behavior data indicatesthat the member has been interacting with content relating to aparticular subject matter or topic (e.g., articles relating to computerprogramming), the content selection and relevance module 16 may increasea weighting factor applied as part of a ranking algorithm to contentitems that are related to or associated with the particular subjectmatter or topic. Similarly, if a member is interacting with a particulartype of content (e.g., job postings), the content selection andrelevance module 16 may increase a weighting factor applied as part of aranking algorithm to content items that are of the particular contenttype. This will ensure that those content items likely to be of interestto the member are presented more prominently in the member'spersonalized content stream.

In addition to an activity or content stream, the social networkingsystem 12 may provide a broad range of other applications and servicesthat allow members the opportunity to share and receive information,often customized to the interests of the member. For example, with someembodiments, the social networking system 12 may include a photo sharingapplication that allows members to upload and share photos with othermembers. With some embodiments, members of a social networking system 12may be able to self-organize into groups, or interest groups, organizedaround a subject matter or topic of interest. With some embodiments,members may subscribe to or join groups affiliated with one or morecompanies. For instance, with some embodiments, members of the socialnetworking service 12 may indicate an affiliation with a company atwhich they are employed, such that news and events pertaining to thecompany are automatically communicated to the members in theirpersonalized activity or content streams. With some embodiments, membersmay be allowed to subscribe to receive information concerning companiesother than the company with which they are employed. Membership in agroup, a subscription or following relationship with a company or group,as well as an employment relationship with a company, are all examplesof different types of relationships that may exist between differententities, as defined by the social graph and modeled with the socialgraph data of the database with reference number 24.

The application logic layer includes various application server modules20, which, in conjunction with the user interface module(s) 12,generates various user interfaces with data retrieved from various datasources or data services in the data layer. With some embodiments,individual application server modules 20 are used to implement thefunctionality associated with various applications, services andfeatures of the social networking system. For instance, a messagingapplication, such as an email application, an instant messagingapplication, or some hybrid or variation of the two, may be implementedwith one or more application server modules 20. A photo sharingapplication may be implemented with one or more application servermodules 20. Similarly, a search engine enabling users to search for andbrowse member profiles may be implemented with one or more applicationserver modules 20. Of course, other applications and services may beseparately embodied in their own application server modules 20.

As illustrated in FIG. 2, one application server module is a contentserver (stream) module 14, which includes a content selection andrelevance module 16. Generally, the content server module 14 receives,over a computer or data network, content requests from various computingdevices, including various mobile computing devices. A content requestgenerally includes a member identifier that uniquely identifies a memberof the social networking service. In addition, a content request mayinclude other information, such as location information indicating acurrent location of a mobile computing device from which the contentrequest was initiated. In addition, a content request may include anactivity identifier identifying a member's current activity state, asinferred by processing various signals from various sensors at themobile computing device. A content request may include informationspecifying the device type and/or application information from which thecontent request was initiated. Once received at the content servermodule 14, the content request is processed by the content selection andrelevance module 16 to identify content items for presentation in thecontent stream of the particular member from whom the request wasreceived.

With some embodiments, in selecting and ranking content items to bepresented to the member in his or her content stream, the contentselection and relevance module 16 may utilize a wide variety ofinformation. For example, such information may include informationconcerning the member's past activity and behavior, and informationidentifying the entities (e.g., members, companies, groups, topics, webpages, etc.) with which the member is connected or is following asdefined in the social graph of the social networking service.Additionally, in selecting content items for presentation in a member'scontent stream, the content selection and relevance module 16 mayutilize information received with the content request, such as locationinformation indicating a member's current location and an activitystatus identifier. For example, the content selection and relevancemodule 16 may compare a member's current location, as indicated byinformation received via the content request, with one or more specificlocations at which the member is known to frequently be located, such ashis or her home or workplace. In this way, the member's current locationmay be used to select content appropriate for the member's currentlocation. For example, in some scenarios it may be preferable to presentthe member with job listings only when the member is at home, or in alocation other than his current work place. Similarly, certain contentitems particularly relevant to the member's current job might be givenpreference for presentation in the content stream when the member isviewing his or her content stream at his or her workplace. With someembodiments, the content selection and relevance module may select andrank content items based in part on the inferred activity state of themember, as indicated by the activity status identifier received with acontent request. Accordingly, content items may be selected and/orformatted for presentation in a content stream based in part on themember's current physical activity state.

FIG. 3 is a functional block diagram depicting some of the functionalmodules of a mobile computing device 30, consistent with someembodiments of the invention. As is understood by skilled artisans inthe relevant computer- and mobile device-related arts, each module orengine shown in FIG. 3 represents a set of executable softwareinstructions and the corresponding hardware (e.g., memory, processor,sensor devices) for executing the instructions, and deriving orgenerating relevant data. To avoid obscuring the inventive subjectmatter with unnecessary detail, various functional modules and enginesthat are not germane to conveying an understanding of the inventivesubject matter have been omitted from FIG. 3.

As illustrated in FIG. 3, the mobile computing device 30 includes amobile operating system 32, which has both a location informationservice (or, module) 34 and an activity recognition service (or, module)36. With some embodiments, one of these two services may be asub-component of the other, or may be combined as a single service ormodule. In any case, the services 34 and 36 provide anapplication-programming interface (API) that allows the mobileapplication 38 to invoke various functions, or access certain data, thatare provided and/or derived by the respective services. For example, thelocation information service 34 may operate with one or more locationsensing components or devices (e.g., a GPS component, WiFi®triangulation, iBeacons or other indoor positioning systems, and soforth) to derive location information representing the current locationof the mobile computing device 30, as well as the current speed anddirection of travel. The mobile application 38, by making an API requestto the location information service 34, can obtain this locationinformation (e.g., current location, direction and speed of travel,etc.) of the mobile computing device. Accordingly, with someembodiments, the location information can be included with a contentrequest communicated to a content server, thereby allowing the contentserver to select content items based at least in part on the currentlocation of the user, or the current location and direction and speed oftravel.

With some embodiments, the activity recognition service 36 may beconfigured to receive information or data signals from one or moremotion sensing components or devices, such as an accelerometer, compass,and/or gyroscope. In addition, the activity recognition service mayreceive location information from a location sensing component ordevice, such as a GPS component, indoor positioning system (or otherlocation sensing component), and/or a wireless network interface. Byanalyzing the information or data signals generated by these varioussensing components, the activity recognition service 36 can generateinformation representing the inferred physical activity state of themember of the social networking service. For example, the varioussensing components may generate a combination of signals from which theactivity recognition service can infer a particular activity state ofthe member, to include, but certainly not to be limited to: walking,running, sitting, standing, driving in a vehicle, and riding in avehicle.

With some embodiments, the inferred physical activity state of themember may be represented by a single activity status identifier that isassigned a particular value to represent the most likely currentphysical activity state of the member (e.g., walking=1, running=2,sitting still=3, standing=4, etc.). In other embodiments, each ofseveral activity status identifiers may be assigned a value or scorerepresenting a measure of the likelihood that a member is in a certainphysical activity state (e.g., walking=0.90, running=0.45, sittingstill=0.03, standing=0.11, etc.). In yet other embodiments, the inferredphysical activity state of the member may be represented by a singleactivity status identifier that is assigned a particular value torepresent the most likely current physical activity state of the member,in combination with another value that represents the likelihood orprobability that the member is in the inferred physical activity state(e.g., activity state identifier=1, confidence level=0.90). Of course,an activity status identifier may be encoded in any of a number of otherways as well.

Accordingly, when a user of the mobile computing device is walking, anaccelerometer, gyroscope and compass will generally detect motion (anddirection) consistent with such activity. An activity status identifiermay be assigned a particular value (e.g., a number) that identifies themember's current physical activity state, for example, walking orrunning Alternatively, a specific activity status identifier for walkingmay be assigned a value or score representing the probability orlikelihood that the member is at that moment engaged in the particularphysical activity—that is, for example, walking Similarly, when a userplaces his or her mobile computing device flat on a desk or table top,the sensing components will generally detect motion (or lack thereof)that is consistent with such activity.

In some instances, in addition to signals generated by an accelerometer,gyroscope and/or compass, the activity recognition service 36 may alsoanalyze information received from other data sources, to includeinformation from one or more location sensing components (e.g., GPS,iBeacon, etc.). By analyzing location information, including the currentlocation (e.g., latitude and longitude coordinates) as well as thedirection and speed of travel, the activity recognition service 36 canmake meaningful inferences about the member's current activity state.For example, an accelerometer and gyroscope of a mobile computing devicemay detect motion consistent with a member that may be running, whilethe member's current location, speed and direction of travel, asevidenced by information received via a GPS component, may indicate thatthe member is currently on a well-known trail or path, and moving in adirection and speed consistent with the member running on the trail orpath. Accordingly, the more information from which the activity statusidentifier is inferred, the higher the confidence level may be for theparticular inferred activity status identified.

With some embodiments, the activity recognition service 36 may use amobile computing device's network activity status to determine themember's current physical activity state. For example, if a mobilecomputing device is currently paired and actively communicating withanother Bluetooth® device known to be in an automobile or vehicle of themember, and the other sensors are detecting signals consistent with themobile computing device being within a moving automobile or vehicle, theactivity recognition service 36 may indicate a high probability that themember is currently driving. Similarly, if the sensors are detectingsignals consistent with the mobile computing device being within amoving automobile or vehicle, but the mobile computing device is notcurrently paired or connected with a known data network (Bluetooth®,personal area network, controller area network, etc.), the activityrecognition service 36 may indicate a high probability that the memberis currently riding, but not driving, in a vehicle.

With some embodiments, a mobile application 38 may register a requestwith the activity recognition service 36 to receive periodic updatesregarding the inferred activity state of the user of the mobilecomputing device 30 who is a member of the social networking service.Accordingly, after receiving the request, the activity recognitionservice 36 may periodically communicate information to the mobileapplication 38 about the user's inferred activity state. With someembodiments, the activity recognition service 36 may only provide themobile application 38 with information concerning the current inferredactivity status when there is a change from one status to another, or,when the confidence level for a particular activity status exceeds somepredefined threshold. In other embodiments, the mobile application 38may periodically poll the activity recognition service 36 for thecurrent inferred activity state.

Referring again to FIG. 3, the mobile application 38 includes a contentstream presentation module 40, a content request prediction module 42,and a content request generator module 44. In general, the contentstream presentation module 40 facilitates the presentation of thecontent stream including all of the content items received via a contentserver, via a display of a mobile computing device, to the user of themobile computing device 30 (i.e., the member of the social networkingservice). The content request generator module 44 initiates a contentrequest in response to a user of the mobile application 38 (a member ofthe social networking service) manually manipulating a user interfaceelement, such that the content request is communicated to a contentserver. In addition, and as described below, the content requestgenerator module 44 may automatically initiate a content request (e.g.,without explicit user interaction) when the content request predictionmodule 42 detects that certain conditions are satisfied, where thesatisfaction of the conditions are determined to be a good predictor ofwhen the member is likely to view his or her content stream.

With some embodiments, the content request prediction module 42 performstwo functions. First, the content request prediction module 42 receivesand analyzes various information (e.g., location, activity state of themember, time of day, etc.) to determine a set of conditions that arepresent when a member manually initiates a request for content itemsfrom a content server, and views his or her content stream. Accordingly,by identifying various conditions that exist when a member manuallyinitiates a content request, the content request prediction module can,over time, identify patterns or conditions that precede or occursimultaneously with the member initiating a content request and viewinghis or her content stream. For example, a particular member may exhibita pattern of regularly using his or her mobile computing device to viewhis or her content stream at the same time of day (e.g., 7:30 AM) fromthe same location (e.g., local coffee shop). Similarly, a user may use atablet computer each morning, or evening, to view his or her contentstream. By detecting motion of a particular type using theaccelerometer, gyroscope, and/or compass of the tablet computing device,the content request prediction module can establish some conditionsthat, when satisfied, will result in an automatic content request beingcommunicated to a content server. Accordingly, the content requestprediction module 42 will identify the pre-existing conditions thatsignal that the member is likely to view his or her content stream.

Once such conditions have been identified and established as theprediction criteria for pre-fetching content items for a content stream,the content request prediction module 42 will monitor varioussignals—for example, the current inferred activity status of the member,the current time of day, and the current location of the mobilecomputing device—to determine or predict when the user is likely to viewhis or her content stream. When the predefined conditions are determinedto be satisfied, the content request prediction module 42 will triggeran automatic content request to the server so that the content requestgenerator module 44 communicates the content request to the contentserver, and the mobile application 38 receives “fresh” content items topresent to the member via his or her content stream. In this way, themobile application 38, operating in the background, can pre-fetchcurrent and contextually relevant content items even before a member hasopened the mobile application to view his or her content stream.Furthermore, by using the inferred activity state of the user to triggerthe automatic content requests, the content requests are more timelythan content requests that might be triggered based on some predefinedschedule.

With some embodiments, the conditions upon which the automatictriggering of the content request occur may be based upon the memberbeing in a particular physical activity state, or, exhibiting a changefrom one physical activity state to another, as inferred by the activityrecognition service 36. Similarly, the conditions may be based upon somecombination of the member being in a particular physical activity state,or, exhibiting a change from one physical activity state to another,while simultaneously being in a particular location, or being in aparticular location while traveling in a particular distance at aparticular speed, and so on. In yet other instances, the conditions mayinvolve the time of day, such that an automatic triggering of a contentrequest occurs when the member is in a physical activity state only at aparticular time (e.g., hour) of day. Of course, in other scenarios, anycombination of the aforementioned conditions may be used to establishthe predefined conditions that, when satisfied, will result in theautomatic triggering of a content request to the content server, thuseliminating the likelihood that a member must wait for “fresh” contentto be received and rendered in his or her content stream.

FIG. 4 is a flow diagram illustrating the method operations involved ina method 50 for establishing a set of conditions upon which a contentrequest is automatically triggered, according to some embodiments. Withsome embodiments, a mobile computing device includes a set of executableinstructions, a process or a module that receives information (e.g.,data signals) from a variety of sensors, such as motion sensingcomponents (e.g., an accelerometer, gyroscope, compass, etc.) and/orlocation sensing components. Accordingly, at method operation 52,information or data signals are received from a variety of sensingcomponents. At method operation 53, the information is stored forsubsequent analysis. At method operation 54, the information from thesesensors is analyzed to identify patterns of frequently observed datathat can be used to predict when a user of the mobile computing deviceis going to invoke an application to view his or her personalizedcontent stream. For example, when certain information or data signalsreceived from the sensors has a high co-occurrence with a manual (i.e.,user-initiated) request for content to be presented in the contentstream, the information might be used to make subsequent predictions asto when the user is going to want to view his or her content stream.Similarly, when certain information has a high co-occurrence with anevent indicating that a user is viewing his or her content stream, theinformation might be used to make subsequent predictions as to when theuser is going to want to view his or her content stream.

FIG. 5 is a flow diagram illustrating the method operations involved ina method 56 to automatically (without explicit user interaction)communicate a content request to a content server upon determining thatsome predefined conditions have been satisfied, according to someembodiments. For instance, at method operation 58, an activity statusidentifier is received or otherwise obtained at a mobile applicationexecuting on a mobile computing device. The activity status identifierrepresents or identifies one of a plurality of inferred physicalactivity states of the user of the mobile computing device. For example,depending upon a variety of different data signals received from varioussensing devices, an activity status identifier may take on any one of anumber of values representing a particular inferred physical activitystate, to include, but not to be limited to: walking, running, sitting,standing, driving in a vehicle, and riding in a vehicle. The activitystatus identifier may be received at the mobile application, as a resultof the mobile application registering a request to receive suchinformation from an activity recognition module or service of the mobileoperating system.

At method operation 60, the received or obtained activity statusidentifier is used in an algorithm to evaluate whether one or morepredefined conditions are satisfied, where satisfaction of thepredefined condition or conditions is an indicator that the user ishighly likely to make a request for “fresh” content for viewing in acontent stream. For example, if the activity status identifier has aparticular value, indicating that the user of the mobile computingdevice is in a particular physical state, and the particular physicalstate is one that is commonly detected prior to the user viewing his orher content stream, the detection of the physical activity state maysatisfy the condition upon which an automatic content request istriggered.

At method operation 62, in response to determining that the establishedcondition or conditions are satisfied, an automatic content request isgenerated and communicated to a content server. With some embodiments,the content request may include a unique identifier for the requestingmember, as well as location information identifying the current locationof the member, and in some instances an activity status identifierindicating the user's inferred physical activity state.

Although not expressly shown in FIG. 5, responsive to sending theautomatic content request, the mobile application will receive contentitems from a content server. The content items are stored so that theyare immediately available for presentation to the user when the userviews his or her content stream.

FIG. 6 is a flow diagram illustrating the method operations 64 performedby a content server when processing a content request that includesinformation identifying a user's current location and/or informationidentifying a user's current activity state, consistent with someembodiments of the invention. At method operation 66, a content serverreceives a content request from a mobile computing device. The contentrequest includes location information identifying the current location(and optionally, the direction and speed of travel) of the mobilecomputing device (and thus, the user). In addition, or as analternative, the content request may include an activity statusidentifier identifying a current inferred physical activity state of theuser.

At method operation 68, based on a member identifier received with thecontent request, and based on the location information and/or theactivity status identifier, various content items are selected forpresentation to the user via his or her content stream. With someembodiments, a content selection algorithm will use the locationinformation and/or activity status identifier to select relevant contentitems for presentation to the user. Similarly, with some embodiments,the location information and/or activity status identifier may impactthe ranking that particular content items are assigned, and thus theirposition with respect to other content items in the content stream.

For example, if a content request is received with location informationindicating a member is at work, the content selection algorithm mayselect content deemed appropriate for work, and may refrain fromselecting content that is deemed not appropriate for work. For example,if a user is currently at his or her place of employment, the user maydesire to not have job postings presented in his or her content stream.With some embodiments, the content selection and ranking algorithms mayselect and rank certain content items based on those content itemshaving been posted to the content server from the same location as themember's current location. For example, if a member is currentlyattending a particular event at a convention center, the contentselection algorithm may select content that was published to the contentserver from devices that were located at the convention center at thetime the content was published to the content server. In otherinstances, the content selection and ranking algorithms may select andrank content items based on a determination that the content items areassociated with a particular location from which the content request wasreceived. For example, if the member is currently visiting a museum inNew York city, the content selection algorithm may select contentassociated with the museum for presentation to the member in his or hercontent stream.

Similarly, the content items may be selected based in part on themember's current activity status. If, for example, a content requestincludes an activity status identifier indicating that the member iscurrently walking, the content items selected for presentation may beselected for their ease of reading while walking—for example, shortertext and more pictures, etc. With some embodiments, the presentationformat of content items presented to the user may be selected based onan activity status identifier. For example, if a user is currentlydriving, content items may be automatically spoken back to the user witha text to voice translator. Similarly, if a user is currently walking orjogging,

With some embodiments, when the content selection and relevance modulereceives a content request for a member, and the content requestincludes location information, the content selection and relevancemodule may first obtain information about the member. For example, ifthe member's prior activity and behavior information indicate the memberhas been engaging in job-seeking activities (e.g., viewing job listings,making connections with key people responsible for hiring, such asrecruiters, etc.) via the social network service, the member may have ahigh job-seeker score. That is, the member may be classified as ajob-seeker, such that the content selection and relevance module mayselect one or more job listings to present to the member. However, thecontent selection and relevance module may use the member's currentlocation information, as received with the content request, to selectjob listings that are associated with companies having operatingfacilities that are proximate to the member's current location.

In yet another example, when the content selection and relevance modulereceives a content request for a member, and the content requestincludes location information, the content selection and relevancemodule may first determine one or more categories of interest of themember. Using this member interest information, the content selectionand relevance module may identify one or more item listings thatdescribe an item (e.g., a product or service) that is being offered by astore or company that is proximate to the member's current location, asdetermined by the location information received with the contentrequest. With some embodiments, many stores and companies will have apresence in the social graph of the social network service, andtherefore the locations of the stores and companies may be determined bysimply obtaining profile information of the stores and/or companies.

In yet another example, the social networking service may provide anauction-based system by which members (particularly operators of storesand/or businesses, as well as advertisers) can bid to have contentpresented in the personalized content streams of other members, whenthose other members are in a particular location. Accordingly, when acontent request with location information is received, the auctionsystem may identify a current high bidder for presenting content toother members in the particular location identified by the locationinformation. Of course, the bidding system may allow bidders to specifya wide variety of member profile attributes, including location, whenbidding to have content presented.

The various operations of the example methods described herein may beperformed, at least partially, by one or more processors that aretemporarily configured (e.g., by software instructions) or permanentlyconfigured to perform the relevant operations. Whether temporarily orpermanently configured, such processors may constituteprocessor-implemented modules or objects that operate to perform one ormore operations or functions. The modules and objects referred to hereinmay, in some example embodiments, comprise processor-implemented modulesand/or objects.

Similarly, the methods described herein may be at least partiallyprocessor-implemented. For example, at least some of the operations of amethod may be performed by one or more processors orprocessor-implemented modules. The performance of certain operations maybe distributed among the one or more processors, not only residingwithin a single machine or computer, but deployed across a number ofmachines or computers. In some example embodiments, the processor orprocessors may be located in a single location (e.g., within a homeenvironment, an office environment or at a server farm), while in otherembodiments the processors may be distributed across a number oflocations.

The one or more processors may also operate to support performance ofthe relevant operations in a “cloud computing” environment or within thecontext of “software as a service” (SaaS). For example, at least some ofthe operations may be performed by a group of computers (as examples ofmachines including processors), these operations being accessible via anetwork (e.g., the Internet) and via one or more appropriate interfaces(e.g., Application Program Interfaces (APIs)).

FIG. 7 is a block diagram of the various functional components includedin a mobile computing device with which some embodiments of theinvention might be implemented. As illustrated in FIG. 7, the mobilecomputing device 100 includes a battery 124 for powering the device 100and its various components. In addition, the mobile computing device 100includes a memory module (e.g., RAM) 102 and a processor 104 forexecuting an operating system (not shown) and various softwareapplications (e.g., instructions stored in memory). In particular, theprocessor 104 and memory 102 are used to execute one or more softwareapplications that automatically generate a content request when certainsignals generated by other components (e.g., GPS 112, accelerometer 114,gyroscope 116, radio transceiver 118, etc) indicate a high likelihoodthat a user is about to view a content stream. With some embodiments,the software application will utilize one or more applicationprogramming interfaces (API's) supported by the mobile device'soperating system. In addition, the mobile computing device 100 includesa non-volatile, persistent storage module 106, such as a flash-basedmemory drive for storing software applications, configuration settingsfor the device and so on.

Consistent with some embodiments, the mobile computing device 100includes one or more components for use in generating locationinformation and/or signals for use in generating an activity statusidentifier, representing an inferred activity state of a user. Forexample, as illustrated in FIG. 7, the mobile computing device 100includes a digital compass and GPS component 112, an accelerometer 114and a gyroscope 116 for generating information concerning the motion andposition of the mobile computing device. By processing signals receivedfrom these components, an activity recognition module can generate anactivity status identifier identifying a user's current physicalactivity state. Similarly, the GPS 112 and radio transceiver 118 may beused to generate location information, which might be included with acontent request communicated to a server, thereby enabling the server toselect contextually relevant content items for presentation to the user.

In some embodiments, the mobile computing device 100 includes a camera110. The camera may be used to capture images that can be published,with location information, to a content server. Consistent with someembodiments, the mobile computing device 100 includes one or more radiotransceiver modules 118 and one or more antennas 120 for sending andreceiving wireless data communications. For example the radiotransceiver module 118 may facilitate voice and/or data communicationsover a wireless telephone network, a wireless data network (e.g.,Wi-Fi®), or a Bluetooth® network.

FIG. 8 is a block diagram of a machine in the form of a computer systemwithin which a set of instructions, for causing the machine to performsome of the methodologies discussed herein, may be executed. Inalternative embodiments, the machine operates as a standalone device ormay be connected (e.g., networked) to other machines. In a networkeddeployment, the machine may operate in the capacity of a server or aclient machine in a client-server network environment, or as a peermachine in peer-to-peer (or distributed) network environment. In apreferred embodiment, the machine will be a server computer, however, inalternative embodiments, the machine may be a personal computer (PC), atablet PC, a set-top box (STB), a Personal Digital Assistant (PDA), amobile telephone, a web appliance, a network router, switch or bridge,or any machine capable of executing instructions (sequential orotherwise) that specify actions to be taken by that machine. Further,while only a single machine is illustrated, the term “machine” shallalso be taken to include any collection of machines that individually orjointly execute a set (or multiple sets) of instructions to perform anyone or more of the methodologies discussed herein.

The example computer system 1500 includes a processor 1502 (e.g., acentral processing unit (CPU), a graphics processing unit (GPU) orboth), a main memory 1501 and a static memory 1506, which communicatewith each other via a bus 1508. The computer system 1500 may furtherinclude a display unit 1510, an alphanumeric input device 1517 (e.g., akeyboard), and a user interface (UI) navigation device 1511 (e.g., amouse). In one embodiment, the display, input device and cursor controldevice are a touch screen display. The computer system 1500 mayadditionally include a storage device 1516 (e.g., drive unit), a signalgeneration device 1518 (e.g., a speaker), a network interface device1520, and one or more sensors 1521, such as a global positioning systemsensor, compass, accelerometer, or other sensor.

The drive unit 1516 includes a machine-readable medium 1522 on which isstored one or more sets of instructions and data structures (e.g.,software 1523) embodying or utilized by any one or more of themethodologies or functions described herein. The software 1523 may alsoreside, completely or at least partially, within the main memory 1501and/or within the processor 1502 during execution thereof by thecomputer system 1500, the main memory 1501 and the processor 1502 alsoconstituting machine-readable media.

While the machine-readable medium 1522 is illustrated in an exampleembodiment to be a single medium, the term “machine-readable medium” mayinclude a single medium or multiple media (e.g., a centralized ordistributed database, and/or associated caches and servers) that storethe one or more instructions. The term “machine-readable medium” shallalso be taken to include any tangible medium that is capable of storing,encoding or carrying instructions for execution by the machine and thatcause the machine to perform any one or more of the methodologies of thepresent invention, or that is capable of storing, encoding or carryingdata structures utilized by or associated with such instructions. Theterm “machine-readable medium” shall accordingly be taken to include,but not be limited to, solid-state memories, and optical and magneticmedia. Specific examples of machine-readable media include non-volatilememory, including by way of example semiconductor memory devices, e.g.,EPROM, EEPROM, and flash memory devices; magnetic disks such as internalhard disks and removable disks; magneto-optical disks; and CD-ROM andDVD-ROM disks.

The software 1523 may further be transmitted or received over acommunications network 1526 using a transmission medium via the networkinterface device 1520 utilizing any one of a number of well-knowntransfer protocols (e.g., HTTP). Examples of communication networksinclude a local area network (“LAN”), a wide area network (“WAN”), theInternet, mobile telephone networks, Plain Old Telephone (POTS)networks, and wireless data networks (e.g., Wi-Fi® and WiMax® networks).The term “transmission medium” shall be taken to include any intangiblemedium that is capable of storing, encoding or carrying instructions forexecution by the machine, and includes digital or analog communicationssignals or other intangible medium to facilitate communication of suchsoftware.

Although embodiments have been described with reference to specificexamples, it will be evident that various modifications and changes maybe made to these embodiments without departing from the broader spiritand scope of the invention. Accordingly, the specification and drawingsare to be regarded in an illustrative rather than a restrictive sense.The accompanying drawings that form a part hereof, show by way ofillustration, and not of limitation, specific embodiments in which thesubject matter may be practiced. The embodiments illustrated aredescribed in sufficient detail to enable those skilled in the art topractice the teachings disclosed herein. Other embodiments may beutilized and derived therefrom, such that structural and logicalsubstitutions and changes may be made without departing from the scopeof this disclosure. This Detailed Description, therefore, is not to betaken in a limiting sense, and the scope of various embodiments isdefined only by the appended claims, along with the full range ofequivalents to which such claims are entitled.

1. A method comprising: at a processor-implemented content server moduleof a server computer, receiving a content request from a mobilecomputing device, the content request including a member identifieruniquely identifying a member of a social networking service andlocation information identifying the current location of the mobilecomputing device; using the member identifier to retrieve a job-seekerscore for the member; determining that the job-seeker score exceeds athreshold; responsive to determining that the job-seeker score exceedsthe threshold, selecting a job posting as a content item forpresentation in a personalized content stream of the member, theselecting of the job posting based at least in part on a determinationthat the job posting was published on behalf of an organization havingan operating facility proximate to the current location of the mobilecomputing device; and communicating the content item to the mobilecomputing device for display in the personalized content stream of themember.
 2. The method of claim 1, further comprising: selecting thecontent item for presentation in the personalized content stream of themember based at least in part on a determination that the content itemwas originally published from a location proximate to the currentlocation of the mobile computing device.
 3. The method of claim 2,further comprising: selecting the content item for presentation in thepersonalized content stream of the member based at least in part on adetermination that the content item was published by another member ofthe social networking service with whom the member is connected orfollowing.
 4. The method of claim 1, further comprising: selecting thecontent item for presentation in the personalized content stream of themember based at least in part on a determination that the content itemincludes a picture having meta-data indicating the picture was taken ina location proximate to the current location of the mobile computingdevice.
 5. The method of claim 1, further comprising: selecting thecontent item for presentation in the personalized content stream of themember based at least in part on a determination that the content itemincludes text relating to a subject matter that is pertinent to thecurrent location of the mobile computing device.
 6. The method of claim1, further comprising: selecting the content item for presentation inthe personalized content stream of the member based at least in part ona determination that the content item was published on behalf of anorganization having an operating facility proximate to the currentlocation of the mobile computing device.
 7. The method of claim 1,further comprising: selecting, as the content item, a job posting forpresentation in the personalized content stream of the member based atleast in part on a determination that the job posting was published onbehalf of an organization having an operating facility proximate to thecurrent location of the mobile computing device.
 8. (canceled)
 9. Themethod of claim 1, further comprising: with the member identifier,retrieving a category of items of interest to the member; and selectingas the content item for presentation in the personalized content streamof the member an item listing describing an item being offered for saleat a location proximate to the current location of the mobile computingdevice.
 10. The method of claim 1, further comprising: with the memberidentifier, retrieving information identifying organizations to whichthe member has subscribed to follow via the social networking service;and selecting the content item for presentation in the personalizedcontent stream of the member based at least in part on a determinationthat the content item has been published by an organization to which themember has subscribed to follow and which has an operating facilityproximate to the current location of the mobile computing device. 11.The method of claim 1, further comprising: selecting the content itemfor presentation in the personalized content stream of the member basedat least in part on a determination that an entity on whose behalf thecontent item has been published is the current high bidder in an auctionfor presenting content to members who are requesting content from alocation proximate to the current location of the mobile computingdevice.
 12. The method of claim 1, further comprising: receiving withthe content request an activity status identifier identifying a currentphysical activity state of a user; and using the current physicalactivity state of the user in the selection of the content item forpresentation in the personalized content stream of the member.
 13. Acomputer-based system comprising: one or more server computers eachhaving a processor and a memory for storing executable instructions; andexecutable instructions stored in the memory which, when executed by aprocessor of the computer-based system, will cause the system to:receive a content request from a mobile computing device, the contentrequest including a member identifier uniquely identifying a member of asocial networking service and location information identifying thecurrent location of the mobile computing device; use the memberidentifier to retrieve a job-seeker score for the member; determine thatthe job-seeker score exceeds a threshold; responsive to determining thatthe job-seeker score exceeds the threshold, select a job posting as acontent item for presentation in a personalized content stream of themember, the selection of the job posting based at least in part on adetermination that the job posting was published on behalf of anorganization having an operating facility proximate to the currentlocation of the mobile computing device; and communicate the contentitem to the mobile computing device for display in the personalizedcontent stream of the member.
 14. The computer-based system of claim 13,wherein the executable instructions further cause the system to: selectthe content item for presentation in the personalized content stream ofthe member based at least in part on a determination that the contentitem was originally published from a location proximate to the currentlocation of the mobile computing device.
 15. The computer-based systemof claim 13, wherein the executable instructions further cause thesystem to: select the content item for presentation in the personalizedcontent stream of the member based at least in part on a determinationthat the content item was published by another member of the socialnetworking service with whom the member is connected or following. 16.The computer-based system of claim 13, wherein the executableinstructions further cause the system to: select the content item forpresentation in the personalized content stream of the member based atleast in part on a determination that the content item includes apicture having meta-data indicating the picture was taken in a locationproximate to the current location of the mobile computing device. 17.The computer-based system of claim 13, wherein the executableinstructions further cause the system to: select the content item forpresentation in the personalized content stream of the member based atleast in part on a determination that the content item includes textrelating to a subject matter that is pertinent to the current locationof the mobile computing device.
 18. The computer-based system of claim13, wherein the executable instructions further cause the system to:select the content item for presentation in the personalized contentstream of the member based at least in part on a determination that thecontent item was published on behalf of an organization having anoperating facility proximate to the current location of the mobilecomputing device.
 19. The computer-based system of claim 13, wherein theexecutable instructions further cause the system to: select, as thecontent item, a job posting for presentation in the personalized contentstream of the member based at least in part on a determination that thejob posting was published on behalf of an organization having anoperating facility proximate to the current location of the mobilecomputing device.
 20. (canceled)
 21. The computer-based system of claim13, wherein the executable instructions further cause the system to:with the member identifier, retrieving a category of items of interestto the member; and selecting as the content item for presentation in thepersonalized content stream of the member an item listing describing anitem being offered for sale at a location proximate to the currentlocation of the mobile computing device.
 22. The computer-based systemof claim 13, wherein the executable instructions further cause thesystem to: with the member identifier, retrieve information identifyingorganizations to which the member has subscribed to follow via thesocial networking service; and select the content item for presentationin the personalized content stream of the member based at least in parton a determination that the content item has been published by anorganization to which the member has subscribed to follow and which hasan operating facility proximate to the current location of the mobilecomputing device.
 23. The computer-based system of claim 13, wherein theexecutable instructions further cause the system to: select the contentitem for presentation in the personalized content stream of the memberbased at least in part on a determination that an entity on whose behalfthe content item has been published is the current high bidder in anauction for presenting content to members who are requesting contentfrom a location proximate to the current location of the mobilecomputing device.
 24. The computer-based system of claim 13, wherein theexecutable instructions further cause the system to: receive with thecontent request an activity status identifier identifying a currentphysical activity state of a user; and use the current physical activitystate of the user in the selection of the content item for presentationin the personalized content stream of the member.
 25. (canceled)